What would we do without research experts?

Shocking news in Emirates Today:
If green alternative is cheaper then count us in, say residents. Yes, believe it or not, people are willing to pay less for fuel, even if that fuel is more environmental friendly.

I mean, what next? Will further study show that people would be willing to pay less for roomier and more energy efficient housing? Or that they are willing to pay less for organically grown food? What further stunners will these researchers come up with?

Also, I wonder how the guy in the picture feels about being called "lower strata"?

[Yes, the title of this post is an homage to James Taranto's Best of the Web (e.g. search for "What would we do" here: http://opinionjournal.com/best/?id=110009505)]